Latest Articles

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The Power of DATA

Learning about your attendees through customer data not only empowers you to make informed decisions about your future events and promotional campaigns, but also enables you to deliver a tailored message to your audience. Get a clear picture of who your customers are by knowing where they are coming from, what they do and what their preferences are….

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Cashless Revolution in the Event Industry

In today’s rapidly developing world of touch & go transactions, more and more stores and public transport networks are turning towards quick contactless payments. Cash is losing its importance. Your smartphone is now not just your computer, radio and sat-nav but also your bankcard…. we are fast becoming a cashless society! So why is cashless technology so powerful?…

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Ticketing Technology Empowers Event Organisers to Fight Ticket Touting!

Ticket reselling has been a constant issue for event organisers as well as theatre, concert, sports or other event goers. The digital age has just made it easier for scalpers to buy large quantities of tickets as soon as the sale goes live, then sell tickets online at a higher price on ticket broker websites, sometimes with 300 –…